Richard Saxe Coulson

PR | Editing | Writing - Electronic Music

New York City

Richard Saxe Coulson

I have built my knowledge in sales, marketing, publicity, event planning and networked across all parts of the globe establishing and solidifying relationships with those at the top of the music, event, and entertainment industries. I have familiarized myself with all aspects of developing artists and planning events and becoming an expert in the fields publicity, marketing, writing, and editing.


Lights Down Low Celebrates Ten Year Anniversary with Skream and Jamie Jones

Consistently hailed as one of the West Coast's best parties, Lights Down Low is set to celebrate its Ten Year Anniversary on Friday March 4 at Mezzanine in San Francisco. Taking over the airwaves during this triumph are the esteemed DJ-producers Skream and Jamie Jones, with support from the party's beloved founders Richie Panic and Corey Sleazemore.

Lights Down Low celebrates 10 years of raving

San Francisco dance music institution Lights Down Low celebrates 10 years of throwing parties in the Bay Area and beyond. What began as a tiny monthly party at the infamous 2​22 Hyde ​club in the Tenderloin has become a multi-city enterprise dedicated to hedonism in all its glory, with regular parties in Los Angeles and special one-offs at C​oachella, ​Austin’s S​outh by Southwest, ​and beyond.
Decoded Magazine Link to Story

Lights Down Low celebrates 'ten years of raving' with Jamie Jones

The well-established California promoter also has Skream, Roman Flugel and 2ManyDJs in for its anniversary parties. Lights Down Low has announced its tenth anniversary shows in San Francisco and LA. The party, thrown by residents Sleazemore and Richie Panic, will kick off with a couple of previous guests on March 4th at San Francisco club Mezzanine, namely Skream and Jamie Jones.
Resident Advisor Link to Story

Lights Down Low Celebrate 10 Years with 2 Parties You Can't Miss

10 years of anything is really a good thing. When it comes to parties, 10 years of partying is an unheard of thing. Tell everyone you know, the boys behind Lights Down Low have made it to a decade of throwing the best parties in North America. Richie Panic and Corey Sizemore have only ever sought to throw a damn fine party.
Magnetic Magazine Link to Story

Tracks We're Diggin 2Day

The Techno Kittens Link to Story

Techno Tuesday: The state of LA techno, narrated by Cyril Bitar of Minimal Effort & Human Resources

Techno Tuesday is a feature on Dancing Astronaut documenting the culture of underground dance music. We’ll bring you exclusive interviews, tracks, and narratives from artists within the techno, tech house, and deep house world in an effort to shed light on some of the best talent outside the world of mainstream dance music.
Dancing Astronaut Link to Story

Minimal Effort Announces Halloween Party

If you feel like the LA region’s two major Halloween festivals aren’t really your style, I may just have the perfect thing for you. Minimal Effort’s Halloween Party features a long night of music and fun with three stages worth of artists slated to make appearances. The Main Theatre hosted by Jukely & Mixmag features Agoria, Miss Kitten, and Hunter/Game.
Your EDM Link to Story

Minimal Effort LA Announces Lineup For Halloween

Halloween weekend is always stacked with events geared toward spooky celebrations and costume parties. This year the place to be is Minimal Effort, the LA based party who has been producing events in the area with cutting edge surroundings and leading talent. The event series has proven to be a dominating force in the LA nightlife scene and their Halloween event is going to be exquisite.
Magnetic Magazine Link to Story

Agoria, Anja Schneider play Minimal Effort's Halloween bash

The LA promoter will program three stages at The Belasco Theater on Halloween night. The Minimal Effort crew is known for throwing rather epic events focused on European minimal and tech house, often bringing in producers and DJs who rarely, if ever, visit Southern California. The Halloween lineup, set to take place in the ornate Belasco Theater, is no exception.
Resident Advisor Link to Story

Minimal Effort Halloween brings Miss Kittin, Agoria and more to LA

The notorious Minimal Effort promoters have booked Miss Kittin, Adana Twins, Finnebassen and more for their 2015 LA Halloween massive and Mixmag is in on the action. The party will feature the finest underground techno artists including Hunter/Game, Agoria, Blond:ish and Rodriguez Jr. Minimal Effort Halloween has already sparked excitement amongst the LA scene-sters and the full lineup has yet to be disclosed.
Mixmag Link to Story

Agoria, Hunter/Game, and Blond:ish Head up Minimal Effort Halloween 2015

Minimal Effort LA returns this Halloween to present a one of a kind dance music experience in one of Los Angeles’ most elegant and historic buildings, the Belasco Theater in DTLA. Hosting a plethora of well respected artists on three different stages—hosted by Jukely, Mixmag, Deep House Amsterdam, and Rolling Tuff—this years show includes big name techno artists including Agoria, Miss Kitten, Hunter/Game, Blond:ish, Finnebassen, Adana Twins, and more.


Cyril Bitar and Ahmed Elwan are the duo that make up Human Resources. They’re also the founders of Minimal Effort—and they’re hosting Flying Circus LA—a magnificent event this Saturday, May 23rd at The Belasco Theater Rooftop, which is bound to set a proper groove to Memorial Day Weekend. The duo themselves, as well as Audiofly, Guti (live), Martin Buttrich and Eduardo Castillo are also behind the decks, promising a day filled with yet another experiential music function in LA done righteously.
LA Canvas Link to Story


Richard Saxe Coulson

I have worked in the electronic music and event industry for over 10 years both in New York City and Los Angeles in a variety of roles that has allowed me to contribute over 100 articles in over 10 media outlets. I have covered a wide range of topics that include music, events, festivals, social media, branding, marketing, time management, PR, and event sponsorship.

I have volunteered as a production assistant at music festivals such as Lightning in A Bottle, and Oregon Eclipse Gathering, and i3 in Downtown Los Angeles and have conducted interviews with artists such as Rudimental, Jon Hopkins, Bob Moses, Behrouz, Joel Mull, Danny Tenaglia, Andhim, Pan-Pot, Robert Hood, and many others.

I have a vast network of contacts that include C-Level Executives; VCs; Festival & Event Organizers; Digital & Experiential Marketing, Branding, and Social Media Experts; Senior Editors; Content Managers, Specialists, & Developers; Copywriting Experts; Record Label Managers & Execs; Rights & Licensing Managers; Photographers & Videographers; Energy & Environmental Experts & Specialists; and much more!

I have attended thousands of art and music events and festivals and traveled to over 100 cities in over 20 countries in North America, Europe, and Asia. I'm interested and knowledgeable about house & techno and funk music and events as well as street art, travel, health & wellness, technology, green & renewable energy, environmental conservation, sustainability, sports, fitness, fashion, nature & wildlife, cannabis, astronomy, psychedelics, and a variety of other subjects.

I'm looking to connect like-minded individuals to formulate strong and loyal networks and communities who share the same values, interests, tastes, and attributes. Those that are both highly influential and wish to grow exponentially by connecting with and learning from other experts in order to become an expert themselves.

I'm always open to new opportunities and I celebrate being both open-minded and open-sourced. I'm always purpose-driven and wish for any companies, corporations, and organizations to also be the same and have an MTP that allows for exponential growth. Whether that means B-corp certification, being a steward of the environment, or providing knowledge and education.

Currently residing in Central Vietnam.



  • Writing
  • Publicity
  • Editing
  • PR
  • Marketing
  • A&R
  • Event Planning
  • Strategic Marketing
  • Creative Marketing
  • Music Marketing
  • Event Marketing
  • Music Publicity
  • Event Publicity
  • Event Management